Crocs Unlocks Personalized Digital Gifting

Lisa Johnston
Senior Editor
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Crocs announced its fifth collab with Post Malone this month.

Footwear retailer Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season.

The company has partnered with Loop Commerce to incorporate the GiftNow gift experience management (GXM) platform into its digital storefront to accelerate digital gift card operations.

The GiftNow GXM is designed to manage such things as gift card enablement, gifting curation and personalized gift delivery. Consumers can send personalized digital gifts and gift cards via email and text, while recipients can exchange or modify items prior to shipping.

The platform also supports gift card promotional programs like buy-one-get-one or give-one-get-one.

“As physical gift cards are very popular in our stores, we want to ensure that e-gift and digital gift cards are as easily accessible and provide a superior experience for the gifter and recipients who are shopping online at,” said Feliz Papich, Crocs senior director, digital growth. “The GiftNow solution has allowed us to do that seamlessly while also providing the ability to personalize the e-gifting experience.”

Dressage Extensions, a sister brand of equestrian omnichannel retailer Dover Saddlery, has also integrated GiftNow into its e-commerce platform.

Dover Saddlery extended the platform to Dressage Extensions based on the success it’s had with platform this year Over the Mother's Day holiday, the retailer increased sales 10% vs. the prior year and experience 74% growth in gifting.

Dana Springfield, VP of marketing, Dover Saddlery, said adding the platform was easy and required minimal effort. “We’re looking forward to enjoying the many benefits made possible by GiftNow, including lower cart abandonment, increased incremental sales, improved customer acquisition and reduced returns and shipping costs,” she added.

This is also published on CGT.

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