Retailers continue to aggressively integrate e-commerce into their cross-channel operations, as it represents a tremendous opportunity for growth. According to survey respondents across retail segments, the online channel represents a projected 34% of overall revenue in 2008 -- a growth rate of more than 42% since 2006.

While online spending is now a significant portion of overall revenue and consumer expectations for seamless cross-channel shopping increases, retailers face two major challenges -- a lack of cross-channel operational efficiencies and lingering technical shortfalls.