Customers: Your One True Channel

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Customers: Your One True Channel

By Tim Denman - 03/01/2016
Connecting with customers requires more than tracking cookies online or sending identical promo messages through mass marketing channels. Channel strategies are not the key to success. Customer strategies are.

At RetailTechCon 2016, Peter Gold, chief digital marketing officer, marketamerica|SHOP.COM, will discuss how the retailer is crafting and delivering a personalized shopping experience focused solely on the customer. The "Your Customers Are Your One True Channel" general session will offer real-world experiences from the retailer about crafting and delivering a personalized flow of relevant information to shoppers.
 
Gold is an innovative and accomplished senior executive with a track record of continually optimizing efficiency, revenue and profitability while building brands for high potential organizations in domestic and international markets. He specializes in identifying business opportunities, developing collaborative partnerships and building long-term business relationships. Shop.com sells over 40 million products throughout the world, including all proprietary Market America brands and products. Its partners include Nike, Target, Macy's, Toys R Us, Old Navy, HSN, Walmart, Sears, The Home Depot, Best Buy, JC Penney, Kmart, Ace Hardware, and others.
 
RetailTechCon 2016 will be held March 30-April 1, at the Ritz Carlton, Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and a golf outing. For more information, to view the full agenda, or to register for the event click here.