CVS Builds Single-View Database of Each Customer

CVS unveils it latest innovation: a consumer engagement engine which acts as a data management system which combines and analyzes data to provide the retailer with a single view of every CVS Caremark customer.

Whether a customer uses mail pharmacies, minute clinics, retail pharmacies, or specialty pharmacies, the consumer engagement engine will distill data down to actionable messaging for CVS customers and pharmacists alike. The system also will be capable of highlighting opportunities for cost savings around formula recompliance or generic substitution. It may also improve patient care through better compliance. Patients using CVS call centers, Web site, receiving outbound letters or interacting with pharmacists will receive targeted messages to help save money, save time, and stay healthy.

Using the system, CVS pharmacists will be able to restart someone on therapy from a mail order prescription that they may have discontinued, or help a member at retail get started on mail order.
According to Thomas M. Ryan, Chairman of the Board, President, Chief Executive Officer, of CVS, "This will provide us with an unprecedented capability to engage patients and to eliminate gaps in care, improve adherence, and help drive cost savings. It will be rolled out to our core channels in mid 2010 and we will have evidence in the -- and drive it in the selling season for 2011."
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