Data is the New Oil, Analytics the New Refinery

Data is the new oil, but it is just a raw material unless converted it into something useful. Modern analytics engines act as data refineries, converting information into products of high value that generate revenue.

At the Retail and Consumer Goods Analytics Summit, Dr. Andreas Weigend, former chief scientist, Amazon, and founder and director, Social Data Lab will kick off the summit by exploring how advanced analytics can dig into company data to derive a  proxy equation of corporate health. The analytic engines can then create data-based experiments to determine the critical impact of proposed business decisions.   

Weigend teaches at Stanford University and speaks at corporate events and top conferences around the globe. He received his PhD in physics from Stanford University after studying in Germany and Cambridge, UK. For the last 20 years, he has worked with global clients including Alibaba, Best Buy, Goldman Sachs, Lufthansa, and the World Economic Forum, as well as with many successful and exciting startups. In workshops and corporate seminars, he helps clients define customer-centric metrics of engagement and design incentives that inspire users to create and share.

The 2015 Retail and Consumer Goods Analytics Summit will be held April 29-May 1 at The Drake Hotel, Chicago, Illinois. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.