Retail brands must revamp their personalization strategies and with a compelling alternative to third-party cookies so they can meet the needs of their customers who have come to expect individualized shopping experiences without compromising their data privacy.
Best Buy has tapped Amazon Web Services to leverage its cloud compute, storage, database, and security services to create more interactive, virtual experiences for consumers, such as live product demos with experts.
Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s retail industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.
At Teradata Universe the big data and analytics leader announced its flagship solution, Teradata Vantage, will soon be coming to Google Cloud. The partnership expands Teradata’s cloud reach to all three leading public cloud companies, offering its customers greater flexibility.
The apparel retailer's new unified commerce and data analytics initiatives will provide rue21 with a customer-centric view of its business that will allow it to better serve shoppers. Learn the details.
E-commerce retailer Wayfair captures and stores four terabytes of data every day, tracking approximately 40 billion customer actions on its website over the course of a year. Uncover how the company's data science team utilizes this mountain of data to enhance the customer experience.
In this exclusive interview, Rent the Runway CTO Josh Builder explains how the retailer leverages an in-house tech suite to give the company control of the customer experience and how it plans to continue its meteoric success.
Check out this exclusive infographic and discover the major digital transformation trends and challenges across the retail landscape and some key steps that will enable you to tackle these challenges head on.
Today, no single system is designed to manage the complete lifecycle of the data. To help resolve these challenges, many retailers are now turning to Master Data Management (MDM) software. Find out more.