Retail brands must revamp their personalization strategies and with a compelling alternative to third-party cookies so they can meet the needs of their customers who have come to expect individualized shopping experiences without compromising their data privacy.
W. Howard Lester helped transform Williams-Sonoma from a four-store chain into a 600-store multi-brand retail giant, in large part by using sophisticated database management and analysis.
CVS has improved the personalization capabilities of its in-store pharmacists with the help of its Consumer Engagement Engine, a database that combines customers’ multi-channel interactions with their personal and health data.
The time-aware temporal capability of the recently released Teradata Database version 13.10 gives retailers the ability to accurately track year-over-year sales comparisons, even if a product changes categories.
In a move that will expand IBM's business analytics portfolio, the company announced on September 20 its intention to purchase Netezza Corp. for approximately $1.7 billion.
Retailers' collection of data across the enterprise has reached historic levels. For years retailers have had more data than they are physically capable of processing.
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