David's Bridal is adding video services to its digital customer experiences, helping brides social distance while planning for their big day.
With the retailer’s Virtual Appointment Experience, consumers can schedule an appointment with a store stylist on David’s website. They’ll complete a style profile and “Vision Board” to personalize services, and associates use Zoom to show dresses, color swatches, provide styling advice, review accessories and more.
While most of the company’s stores have re-opened after temporarily closing to help slow the spread of COVID-19, the service intends to help families and friends still gather in groups, and the Zoom link can be shared with family or bridal party members to join in the appointment.
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"With this program we are able to provide our customers with yet another outlet to connect with our expert stylists, and shop David's from the comfort and convenience of their own homes,” said Jim Marcum, David's Bridal CEO. “Now that the majority of our stores are re-opened, we look forward to being able to offer both virtual and store appointment options as a permanent solution go forward, giving our customers the options to find her dream dress in the way that best suits her."
David’s Bridal operates 300 stores in the U.S., Canada and U.K., and has franchise locations in Mexico.