Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing
Delhaize America is streamlining its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies with the adoption of Revionics' Life Cycle Price Optimization suite. The software will help the supermarket chain enhance its price image, foster stronger customer loyalty and respond quickly to dynamic market conditions.
The price optimization suite enables retailers to execute shopper-centric pricing and competitive strategies across the pricing life cycle, aligning price strategies with category, corporate and financial objectives. Revionics Promotion Optimization improves sales and traffic by identifying the best items and the most effective and profitable offers. Revionics Markdown Optimization maximizes margin and sell-through by optimizing cadence and depth.
Benefits include:
Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel mix — online, in-store, social and mobile.
Delhaize operates over 3,000 supermarkets worldwide under the Food Lion, Sweetbay, Alfa Beta, Mega Image, Hannaford, Delhaize Belgium and Super-Indo banners.
The price optimization suite enables retailers to execute shopper-centric pricing and competitive strategies across the pricing life cycle, aligning price strategies with category, corporate and financial objectives. Revionics Promotion Optimization improves sales and traffic by identifying the best items and the most effective and profitable offers. Revionics Markdown Optimization maximizes margin and sell-through by optimizing cadence and depth.
Benefits include:
- Image enhancing, profitable prices that achieve strategic and financial objectives
- Targeted, loyalty building that incentivize shoppers to purchase
- Effective end-of-life and end-of-season markdowns that clear inventory at the highest possible margin
Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel mix — online, in-store, social and mobile.
Delhaize operates over 3,000 supermarkets worldwide under the Food Lion, Sweetbay, Alfa Beta, Mega Image, Hannaford, Delhaize Belgium and Super-Indo banners.