Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing

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Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing

04/14/2014
Delhaize America is streamlining its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies with the adoption of Revionics' Life Cycle Price Optimization suite. The software will help the supermarket chain enhance its price image, foster stronger customer loyalty and respond quickly to dynamic market conditions.
 
The price optimization suite enables retailers to execute shopper-centric pricing and competitive strategies across the pricing life cycle, aligning price strategies with category, corporate and financial objectives. Revionics Promotion Optimization improves sales and traffic by identifying the best items and the most effective and profitable offers. Revionics Markdown Optimization maximizes margin and sell-through by optimizing cadence and depth.
 
Benefits include:
  • Image enhancing, profitable prices that achieve strategic and financial objectives
  • Targeted, loyalty building that incentivize shoppers to purchase
  • Effective end-of-life and end-of-season markdowns that clear inventory at the highest possible margin
 “We are proud that Delhaize America chose us to help them compete more profitably while enhancing customer loyalty in their highly-competitive market,” said Marc Hafner CEO of Revionics. “This new partnership underscores the strong global market need for our proven life cycle price management and optimization solutions, which on average, provides a 10-fold return on investment every year.” 
 
Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel mix — online, in-store, social and mobile.
 
Delhaize operates over 3,000 supermarkets worldwide under the Food Lion, Sweetbay, Alfa Beta, Mega Image, Hannaford, Delhaize Belgium and Super-Indo banners.