Tel Aviv-based Delta Galil has introduced enhancements to its RealCool Cotton"technology that it says are designed to serve the eco-friendly marketplace.
RealCool Cotton is now treated with antibacterial and odor-repelling agents that the company says reduce the carbon footprint of the clothing throughout its lifecycle.
Delta Galil says that by preventing the growth of bacteria, RealCool Cotton clothing requires less laundering and removes the need to use hot water in the process. The company points to research that suggests that clothing accounts for approximately 25 percent of an individual's CO2 emissions (one-third of that is in the washing and drying of the garment, the rest is from crop growing and the production, manufacturing and transportation of new clothes).
"Underwear and hosiery are typically laundered at higher temperatures,'å¡Ã‚¬VbCrLf says Esti Maoz, chief marketing officer at Delta Galil. "The new treatment introduced in RealCool Cotton will allow the consumer to use more moderate temperatures, and at the same time extend the life of the product - both helping to protect the environment."
RealCool Cotton was launched in 2005, designed to integrate the comfort of natural cotton fibers with the hydrophilic functionality associated with synthetically-blended performance fabrics.
8for more information: www.realcoolcotton.com