The combination of EnterWorks and Digital Foodie creates the first commerce offering focused on all aspects of the grocery supply chain, including serving CPG and manufacturing companies with a food-focused PIM solution. Digital Foodie will have its headquarters for North America at EnterWorks’ offices outside of Washington, DC. The company will also expand the platform to help retailers with connected non-food ecommerce.
Digital Foodie's scalable cloud platform allows grocers of all sizes to quickly deploy an advanced on-demand commerce solution. Foodie built its foundation in the European market with a customer base that includes the largest Finnish grocer, S-Group. The company's products have been deployed in over 1100 stores ranging from hyper-markets to grocery stores and convenience stores.
“The Finnish consumer is highly demanding and adapts to new technologies easily. We are very pleased with our strategic partnership with Digital Foodie providing us a platform to co-innovate on new capabilities that are best-in-class globally. We have always believed in Finnish technology and are very happy to see a U.S.-based company invest in Digital Foodie,” said Ilkka Alarotu, Senior Vice President for retail business at S-Group.
The North American digital grocery industry, while far behind Europe in penetration, is growing at a 25 percent annual rate. While this rapid growth has attracted investment in digitally enabled grocery delivery companies, these companies pick and deliver food under their own brand name, weakening grocers’ brands and customer loyalty. Digital Foodie empowers grocers to capitalize on their customers’ interest in on-demand grocery services while maintaining control over their brand and customers’ omnichannel experience.
Strategically, the combination of Digital Foodie and EnterWorks creates a cloud model for grocers that offers an end-to-end solution addressing not only the consumer experience and store order fulfillment, but also digital product information and collaboration with food and CPG manufacturers and distributors who supply the grocer with products and digital content. The platform can also support restaurants embracing food on demand for customers.
This investment in food contributes to building out the EnterWorks Cloud for Content solution in global markets, taking end-to-end MDM and PIM into adjacent consumer goods vertical while bringing the same ease of use and personalization into industrial market sectors.
The transaction was led by Black Dragon Capital, a technology focused private equity fund based in Miami Florida.