As Demand Grows for Automated E-comm, DHL Rebrands Key Offering

DHL is changing the brand name of DHL Global Mail to DHL eCommerce as the company focuses to provide customers with new solutions as markets for e-commerce rapidly develop and expand.

With this change DHL is enhancing its services across the entire logistics chain to meet the rising demand for automated e-commerce solutions in several industry sectors including fashion, consumer electronics, media products and consumer pharmaceutical products. These innovative DHL services will provide new added value to customers along the entire supply chain for e-commerce.

At the same time, DHL eCommerce will continue to provide customers with unmatched services for domestic and international B2C shipping.

This rebranding and the new solutions DHL eCommerce is offering customers is a response to projections of significant growth in e-commerce worldwide in the coming years, especially in emerging markets.

"Robust growth in e-commerce is a critical planning element for retailers and all the enterprises that supply them, presenting them with a new range of opportunities and challenges," said Lee Spratt, CEO of DHL eCommerce Americas. "DHL eCommerce will provide customers with the services they need to meet these challenges in the supply chain, as well as in additional value-added services such as targeted marketing, shared-use fulfillment facilities, day-definite delivery and handling international returns. And we will do this as we continue to provide the full range of the high quality B2C shipping services for which DHL Global Mail is known."

DHL eCommerce's parent company Deutsche Post DHL has outlined its growth aspirations in the e-commerce sector in its "Strategy 2020: Focus.Connect.Grow.": Building on a leading position in e-commerce logistics in Germany, Europe and beyond, the company will increasingly focus on expanding the products and services offered for the dynamic e-commerce market. Deutsche Post DHL wants to establish itself as the number one provider of cross-border e-commerce services on the most important international trade lanes and become a key player in selected countries. Recent research, carried out by DHL, shows that e-commerce already accounts for 11 percent of all trading volume in the United States, and is expected to rise to 40 percent in developed countries and 30 percent in developing countries by 2025, depending on economic growth and other key factors.

Since the mid-1990s, many traditional retail companies have transformed themselves into brick-and-click retailers with an integrated multichannel strategy, making e-commerce a crucial element of their success. But this shift is being accompanied by rapidly changing needs for new technology, supply chain management, and shipping services -- and paired with rising user expectations for the seamless delivery of the goods they buy online. DHL eCommerce is moving to meet these challenges and offer new business solutions to customers.
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