DemandTec Purchases Assets of Applied Intelligence Solutions

DemandTec Inc. has acquired substantially all the assets of Applied Intelligence Solutions LLC (AIS), a developer of intelligent software solutions for retail enterprises focusing on soft line retailers. With its purchase, DemandTec has secured intellectual property applying complex pattern recognition techniques to soft line and other short lifecycle retail categories, as well as acquiring industry expertise in software application development for soft lines.

DemandTec, a collaborative optimization network used by more than 280 retailers and consumer product companies, will leverage AIS's Markdown Xpert workflow and science in Markdown Optimization, a DemandTec software service used by multiple retailers that optimizes markdown timing and depth to maximize profitability and inventory objectives for clearance items. Markdown Optimization is a component service of DemandTec Lifecycle Price Optimization.

"Adding AIS's advanced pattern recognition science, domain expertise and technology to our footprint is a natural fit for DemandTec," said Dan Fishback, president and CEO of DemandTec. "Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short lifecycle categories like consumer electronics, home goods and soft lines."
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