For today’s shoppers, digitization has made the world their oyster. Consumers have more information at their fingertips than ever before, from mobile apps and self-checkout to digital order pickup and connected associates, and their expectations have changed. When they see a product on a website, they want to know whether it is available — in real time.
In short, the customer is in control. Welcome to the omnichannel experience 2.0, which moves beyond merely integrating selling channels, to retailers creating truly unified commerce customer experiences regardless of the purchasing channel. Read on to learn what retailers need to bulletproof their store experience.