Design Within Reach Selects Tomax Retail.net as Platform for Multichannel Operations

Design Within Reach (DWR) selects Retail.net by Tomax to support its cross-channel operations including Web, call center, design studios and future retail storefronts.

Following a successful Web-driven introduction several years ago, DWR introduced their design studio concept which provides consumers with direct access to these exciting, modern products. Today, 68 design studios exist and will be joined soon by a compelling new storefront concept featuring modern lifestyle accessories, called Design Within Reach Tools For Living.

"Tomax understood the vision of our brand, which dictates the requirement for an extraordinary customer experience and the need to provide a streamlined, elegant process to support our clientele in the store, online and through the catalog," said Ray Brunner, DWR CEO. "Retail.net provides the flexibility and the single foundation we need for our operations going forward."