Destination Maternity Gets Personal With Customers

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Destination Maternity Gets Personal With Customers

Destination Maternity tapped omnichannel personalization experts Certona to execute its customer personaliziation initiative. Acting as an extension of the Destination Maternity team, Certona implemented its solution across all three of the maternity retailer's websites to create a more personalized shopping experience. As a result, Destination Maternity has achieved a 48 percent increase in average order value (AOV) with shoppers who engage with recommended products, along with a site-wide 9 percent increase in AOV.

"Certona's team really helped us understand which strategies work to improve performance," said Megan David, director of web merchandising, Destination Maternity. "Certona gives us the knowledge, the tools and the guidance to continue optimizing the experiences for our customers. This is the partner we needed and we look forward to our future projects to add more personalization to all things Destination Maternity."

In addition to deploying Certona's personalization solutions across its websites, which accounts for 26 percent of its online revenue, Destination Maternity has leveraged Certona to deliver personalized recommendations within purchase and shipping confirmation emails. Starting in 2017, the retailer will be able to personalize emails for shoppers who abandoned their carts, a tactic to drive re-engagement. Certona also continues to work closely with Destination Maternity to support a seamless platform transition to the Salesforce Commerce Cloud without disrupting the ongoing success of its personalization program.

"As the retail market grows increasingly competitive, deploying an effective omnichannel personalization strategy is critical for retailers to convert visitors into customers," said Meyar Sheik, CEO and co-founder, Certona. "We're thrilled to partner with such an innovative retailer, and look forward to helping Destination Maternity further tailor the shopping experience for its consumers."