Destination XL Focuses Marketing Efforts With Hyperpersonalized Email

4/2/2013
Big and tall men's retailer Destination XL Group is using CQuotient's advanced machine learning and predictive algorithms to create email campaigns tailored to individual shoppers at its physical stores and e-commerce sites.

According to a recent survey of shoppers in the US and UK, 48 percent of respondents listed email as their communication channel of choice. Recognizing this preference among its own shoppers, Destination XL Group has teamed up with CQuotient to augment the benefits of its existing email marketing campaigns by taking a hyper-personalized approach. Destination XL Group will now have the ability to harness big data from all customer touchpoints and will use these insights to deliver more relevant and valuable digital communications.

"Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel," said Jay Nigrelli, vice president, e-commerce, Destination XL Group. "By partnering with CQuotient, we expect to take our email campaigns to the next level. They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual's shopping patterns and preferences; and they'll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers."

Destination XL Group's DXL stores offer an expansive environment designed around the needs of customers. With more than 2,000 private label and name-brand styles to choose from, the company offers a unique blend of full wardrobe solutions not available at traditional retailers. Using CQuotient's technology, Destination XL Group will have access to advanced predictive algorithms and deep retail domain knowledge that can be used to emulate this unique and personalized in-store experience through email.

"Hyper-personalizing emails represents a massive opportunity for retailers, especially for multi-channel retailers for whom email has become the connective tissue between channels and all their marketing efforts," explained CQuotient Founder and CEO Rama Ramakrishnan. "Retailers are able to leverage our expertise in mining massive amounts of data, finding valuable insights and turning them into specific actions that change customer behavior."
X
This ad will auto-close in 10 seconds