Diane von Furstenberg Employs Retail Tech at Flagship

Jamie Grill-Goodman
Senior Editor
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Diane von Furstenberg (DVF) and Mastercard are partnering to deliver intelligent insights to store associates through informed product recommendations and store performance analytics, as well as enhancing the in-store experience for consumers through digital discovery and engagement via QR codes.

Customers at the DVF flagship will be taken on a storytelling journey. Those exploring the in-store art gallery can leverage computer vision technology to learn of the custom curated stories. QR codes shared throughout the store enable shoppers to discover the story behind the print, design and recommended styling methods, as well as additional product information.

Meanwhile, store associates are given visibility on overall performance against specific commercial KPIs, object recognition via device to more easily share product information, and recommendations based on time of day, day of week, product demand and other variables.

The effort will encompass a shared focus on women’s empowerment through both the DVF InCharge platform and the Mastercard Her Ideas Start Something Priceless initiative.

“Connecting is really important, especially if you want to be a brand that stands out to consumers today,” said Diane von Furstenberg. “With this technology, DVF has the unique opportunity to bring our customers on a journey, allowing them access to content that brings them closer to our brand story. We are thrilled to partner with the team at Mastercard to create a truly unique experience within our flagship store.”

“We’re excited to be partnering with an iconic brand like DVF to further drive the dialogue around women’s empowerment and leverage our latest technology to make every in-store interaction unique and meaningful,” said Linda Kirkpatrick, president of U.S. Issuers, Mastercard.

As part of the larger partnership, Diane von Furstenberg is joining Mastercard’s Women Business Advisory Council, aimed at advancing the mission of women founders across industries with the support, mentorship, and insights they deserve.