Diane von Furstenberg Launches Web Stores

Fashion designer Diane von Furstenberg (DVF) selects ATG Commerce to re-design its e-commerce business. Using ATG's OnDemand platform DVF launches five customized Web stores in its primary markets. DVF management will maintain complete control of the site, and will use OnDemand to create personalized marketing campaigns and promotions. Diane von Furstenberg designs high-end women's apparel for sale at upscale retailers including Neiman Marcus.