The new additions include four Dick’s Sporting Goods stores, one combination Dick’s and Golf Galaxy location, five Dick’s Sporting Goods Warehouse Sale stores and one Overtime by Dick’s Sporting Goods concept store in August.
The Warehouse Sale locations are temporary clearance and outlet pop-up-style stores that offer footwear and apparel discounted from 30-90% off. The Overtime store, meanwhile, is an outlet location that discounts footwear, apparel and equipment up to 90%. New markdowns will be added throughout the year.
The new stores, expected to create about 300 full-time, part-time and temporary jobs, are located in Massachusetts, New Jersey, Texas, Georgia, Illinois, Colorado, Virginia, Arizona and New York.
Prior to the onset of the COVID-19 health crisis, Dick’s had planned an “elevated level of investment’ in its stores in 2020. Like many retailers, it quickly pivoted to such omnichannel services as curbside pickup when it shuttered its doors to help slow the spread of the coronavirus.
The No. 41 retailer opened three of the Overtime and Warehouse stores in June, and this month’s additions bring the company’s total fleet to 729 Dick's Sporting Goods, 96 Golf Galaxy, 10 Warehouse Sale and four Overtime stores in 47 states.
Welcome to the omnichannel experience 2.0, which moves beyond merely integrating selling channels, to retailers creating truly unified customer experiences. Read on to learn what retailers need to bulletproof their store experience in the year ahead.