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Exclusive Report

Digital Business Begins to Make Its Mark on PLM


Apparel magazine and Gartner’s 12th annual survey of the apparel industry’s adoption and use of PLM shows the industry moving past standardization-centric activities and into preparations for a digital business future. The opportunity is to invest in PLM and related technologies that match the agility of the numerous consumer-facing digital technologies adopted in recent years. Only when investments in digital PLM grow to match investments in other digital systems in the supply chain and in customer- or consumer-facing environments will apparel companies be able to create digital business moments that engage their customers fully and allow them to grow revenue at a healthy pace in this continued uncertain economic and global environment.

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