Digital Catalog and Sell-In Tool Targets B2B Sales

aWorkbook is a combined digital catalog and sell-in tool. Recently approved for iPad by the Apple App Store, aWorkbook works on any tablet, laptop or desktop computer. A comprehensive product showcase reduces the cost of samples by giving visibility to all product variants. Direct links to related products helps cross sell and up sell.
Brand owners using aWorkbook to sell their products in the wholesale channel can reduce printing costs, better communicate brand and marketing stories and keep the catalog current with on-going range changes by using the internet update. Up to date product information means sales order capture is accurate and more efficient – no reworks. Filtering and assortment functionality helps a rep or retailer to organize products according to silhouette, color, material, or technology. Assortments convert to orders with order entry against a matrix that deals with size and variant e.g. color. A session can be saved and output to PDF for reference, or emailed for submission to order processing.
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