Digital Retail Becomes Reality

With more than 2,300 company-owned stores across the U.S., AT&T Mobility has been ranked as the 14th largest retailer in the country. How does such a large retailer make the shift in retail to integrate the digital and physical worlds to create the omnichannel future? Technology changes design and merchandising principles, and then integrates those into the brand experience.

Paul Roth, president of retail sales and service for AT&T Mobility, will discuss the retailer's Michigan Avenue Flagship store in Chicago during his opening keynote presentation on Thursday, April 11 at the 2013 Retail Technology Conference. Roth will provide insight into some of the unique elements of the "AT&T Retail Experience" and how it continues to evolve its retail space to crack the code of relevance and better serve the consumer.
The seventh annual Retail Technology Conference will be held April 10 – 12, 2013 at the Omni ChampionsGate in Orlando, Florida. RTC allows retailers and vendors to take part in peer-to-peer exchanges, interactive Masters Workshops, and relationship building. For more information, please download the Attendee Brochure.
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