As retailers and public-facing businesses reopen amid ever-changing health guidance and local restrictions, the need to clearly communicate the latest health and safety information becomes absolutely vital for smooth operations and public support.
During the best of times, display technology — in the form of digital signage, video display kiosks and interactive wayfinding systems — is critical to informing and engaging people as they navigate retail spaces. It can take on new importance as customer service as re-opening retailers across the country grapple with safety measures during the pandemic.
For any type of business — from department stores to boutiques — one of the easiest and most non-invasive ways to provide customers with up-to-date policies, special store hours, general store information and occupancy protocols is through strategically placed digital signage solutions that can be easily updated and automated.
Visually Communicate Health Protocols
From employee morale and safety to handling socially distanced customers, beginning each day and each visit with consistent, helpful messaging helps make sure that everyone is on the same page.
Specifically, mobile, reconfigurable signage solutions allow retailers to position their messages in high-traffic locations and then move them as necessary. A built-in operating system and digital signage software enable staff to tailor messages from day-to-day and place digital signs at spaces that don’t currently include digital signage.
With uncertainty lingering over how many customers businesses should allow inside, how many they should expect, and how those customers will behave, it’s crucial to have clear, accurate information at every business entrance to avoid confusion over store policies and manage expected behavior of customers.
While establishments that already use digital signage can repurpose some displays to share social distancing guidelines or mask requirements, even they may benefit from additional displays at entrances, bottlenecks and areas with high foot traffic.