Discount Tire Opts for Cloud-based Digital Store Transformation

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Discount Tire Opts for Cloud-based Digital Store Transformation

02/25/2017
Discount Tire Corporation has signed a multi-year, cloud-based hosting, application management and level two support agreement. The independent tire and wheel retailer operates over 940 stores with more than 18,000 employees in the U.S.
 
This expands the retailer's partnership with OneView Commerce to now include hosting the cloud-based OneView Digital Store Platform, delivering point of sale (POS), omnichannel integration, and service management solutions as a key component of the five-year One Discount Tire transformation program.
 
"We found that the overall savings in time and cost make cloud-based delivery of a digital store platform the most efficient and economical arrangement for achieving the operational return and improved customer experience that is at the heart of our strategy," said Discount Tire SVP of Customer Experience Tom Williams. "As we continue digital transformation of our 940-plus stores based on our Design-Thinking led strategy, OneView's full-service hosting solution expedites our implementation, increases iterative capability, and provides direct access to OneView's expertise and knowledge base."
 
A July 2016 research report from industry analyst Gartner Inc. supports the cloud-based delivery approach to POS deployment as a way of providing retailers with flexible options for optimizing costs, thereby giving them a better chance of delivering a lower total cost of ownership. Discount Tire joins a growing list of  retailers who are electing to shift from managing software delivery lifecycles to focusing on strategic business initiatives that drive value and differentiation to their customers and operations.
 
OneView enables Discount Tire stores to become the digital hub of customer experience and engagement in today's cross channel reality via seamless integration with strategic SAP products such as SAP hybris commerce and the SAP Customer Activity Repository (CAR).