Discover New York City's Most Innovative Stores With This New App

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Discover New York City's Most Innovative Stores With This New App

01/15/2017
Kurt Salmon, part of Accenture Strategy, and the National Retail Federation (NRF) launched a new app that showcases some of the most innovative retail stores in New York. The NRF 2017 Store Tours app highlights the locations of stores, including the NBA Store, Bloomingdale's 59th Street, Uniqlo and Zara, and provides NRF Retail's BIG Show attendees with a guided tour of each one.

"As an organization dedicated to delivering next-generation customer experiences, we are thrilled to support NRF – the largest retail advocacy organization – in designing an exciting experience for its attendees," said Eric Shea, managing director, Kurt Salmon, part of Accenture Strategy. "NRF Retail's BIG Show brings together some of the world's top retail industry executives, and we look forward to providing them with a unique look at innovative stores in New York via the app."

The mobile app provides industry professionals attending NRF Retail's BIG Show with the opportunity to go on guided tours of a selection of innovative retail stores around New York. Each tour is built around the themes of 'omnichannel,' 'fashion and luxury,' and 'food,' and will feature up to 20 retailers in each category.

"New York is the shopping capital of the world and we wanted to make it as easy as possible for NRF Retail's BIG Show attendees to see some of the most sophisticated stores the city has to offer," said Susan Newman, senior vice president of conferences and marketing, NRF. "We thank Kurt Salmon, part of Accenture Strategy, for its retail and technical prowess in developing this app, and can't wait for our attendees to try it out."

Users can download the NRF 2017 Store Tours free app by visiting the Apple app store, Google Play, or the Microsoft app store. To learn more about the app, please visit: https://nrf2017.kurtsalmondigital.com

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