Disney Opens Up Shop at Target

Jamie Grill-Goodman
Senior Editor
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The Walt Disney Company and Target have opened the Disney store at Target in 25 Target locations along with a complementary online experience.

As part of a creative retail collaboration, shoppers can now shop from an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations.

"We've brought the magic of Disney to Target, bringing together great merchandise amidst an experience that's truly immersive and unique," said Mark Tritton, executive vice president and chief merchandising officer, Target. "Guests will be able to connect with the Disney characters and stories they love in a meaningful way while accessing the latest and greatest Disney products, including items previously only available at Disney retail locations."

"We are delighted to further extend the magic of the Disney store through this revolutionary collaboration with Target," said Ken Potrock, president, consumer products commercialization. "Our fans are always looking for fun and unique ways to connect authentically with Disney's iconic characters and stories. Now that an enhanced Disney product assortment is available at Target – including new merchandise from Frozen 2 and Star Wars: The Rise of Skywalker – I know fans are eager to discover and explore everything this collaboration has to offer."

The Disney Store at Target Experience

The Disney store at Target offers a welcoming and engaging shopping experience for the entire family, with music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips and play games. Guests will be able to wear Mickey's magic hat, pose with a life-size lightsaber and wear a prince or princess crown.

Disney store at Target locations are a Target-operated, branded "shop-in-shop" layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys. Additional locations will be added to more Target stores over the next year.

To celebrate the grand openings, the first 250 guests that visit the 25 store locations will receive a Disney store at Target canvas tote bag. In addition, shoppers are invited to share their favorite Star Wars and Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target.

Disney store at Target is online at and in the Target app, available for download on iOS and Android. The new online experience serves as a hub for the Disney stories and characters. The majority of products available at Disney store at Target retail locations are also available online. The store locator helps guests plan a visit, and user-generated content showcases shopper love for Target and Disney products.

Disney store at Target is now open in these 25 Target stores (click for list).