Disney Store to Expand New Design to 25 More Locations in 2011

Executives from Oracle and Disney Store Operations highlighted the latest technology accomplishments at their newly designed retail stores at the January 11 NRF Big Show Super Session titled “The Magic of Disney Store: An Immersive Retail Experience." The retailer also announced that it would expand its store redesign efforts, which include a range of interactive technologies, to 25 more locations this year.

At the session, Vince Beacom, group vice president for Oracle, said the retailer uses iPod Touch devices to provide mobile point of sale anywhere in the store. If customers want to pay with cash, the devices can "queue up" the items the customer is purchasing to reduce wait time at the checkout.

Stephen Finney, senior vice president, global retail operations of the Disney Store explained the retailer's new approach and store designs. These stores, including the recently opened Times Square flagship, feature technologies such as "magic mirrors," in which images of Disney princesses appear when children wave a magic wand. For fans of Pixar's Cars, there are Ride Makerz tables where kids can customize their own rides by choosing the body, chassis, tread, wheels, performance parts and decals they prefer.

At a Disney pop-up store located in the Oracle booth on the NRF show floor, Paul Gainer, vice president and general manager of Disney Store North America, announced that the retailer would continue to roll out the new store design and technologies. In 2010, 19 such stores were launched, and Disney is on track to add more than 25 new and remodeled locations in 2011 in the U.S., Canada, Puerto Rico and Europe.