Does INVISTA's New LYCRA Product Create a Better Sock?

4/13/2017

Committed to innovation, INVISTA presents LYCRA® MADE TO FIT YOU technology for trouser socks, a new garment construction designed to deliver an improved balance between force and compression, resulting in a product that offers all-round comfort for all sizes, doesn't slip down and digs in less.

A recent study* found that women were dissatisfied with the products currently on the market. The two main issues highlighted were red marks due to digging in (47 percent) and garments slipping down (24 percent). The new LYCRA® MADE TO FIT YOU technology has been developed to offer all-round comfort, but resolve these two issues. The technology ensures that the garment delivers enough force to avoid slipping and the trouser sock falling to the ankles, while compression is optimized to avoid digging into the leg, dramatically reducing uncomfortable and unsightly red marks.

A December 2016 study with 100 women from the U.S., Europe and China, all different foot and leg sizes, wear-tested concept garments and 83 percent rated the product either good, very good or excellent compared to conventional trousers socks. What's more, 90 percent experienced fewer marks and less digging-in, 85 percent found the garment stayed in place and 90 percent said that they preferred the LYCRA® MADE TO FIT YOU technology compared to products currently available in the market place.

"We are delighted with the outcome of this new technology and the results from our wear test have exceeded all expectation," says Jenifer Strong, INVISTA's marketing segment manager for legwear. "Two out of three non-wearers from our study said that they would now start wearing trouser socks with LYCRA® MADE TO FIT YOU technology, highlighting its potential to grow the category and build consumer loyalty. This new technology truly delivers a new standard in comfort for women in the US as we are seeing more relaxed fashion at home and in the office."

LYCRA® brand and other INVISTA branded innovations constantly strive to bring a higher level of performance to apparel.

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