Dollar General Optimizes Pricing Across 9,500 Stores

Dollar General announced it is using the Lifecycle Price Optimization services from DemandTec to enhance its pricing and management solutions. The small-box discount retailer selected DemandTec's Markdown Optimization, Everyday Price Optimization and Everyday Price Management software services.

 

"Using DemandTec, Dollar General will leverage the most advanced science and most comprehensive solution in the industry to optimize pricing decisions across all their stores," says Dan Fishback, president and CEO of DemandTec.

 

Dollar General has over 9,500 stores in 35 states that offer products that are frequently used and replenished including food, apparel, house wares and seasonal items at low everyday prices. With so many products in a large number of locations, Dollar General needs a solution that will enable it to optimize and strategically manage pricing for the entire store, including new items, regular retails, promoted items and clearance items.