Dollar General’s Paul Bucalo Joins Analytics Unite Roster to Talk Optimizing Infrastructures

Liz Dominguez
Managing Editor


At this multi-day, curated event, discover integrated analytic strategies that drive innovation, efficiencies, and revenue. 

When: May 1-3, 2024

Where: The Drake Hotel, Chicago


Dollar General has entered the analytics conversation set to take place during our esteemed Analytics Unite event from May 1-3 in Chicago. 

Paul Bucalo, senior director of digital marketing engineering, will be sitting on the “Optimizing Infrastructure for Analytics” panel, touching on how CPGs and retailers can both gather and unify analytics to turn them into actionable decisions implemented across the company. Bucalo will be discussing the topic with Bhaumik Sharma, CDTO of North America at Haleon.

More Details: Whether talking automation, fulfillment, or point of sale, getting digital transformation right is hard. Hear from a panel of experts on how to best optimize your infrastructures to succeed both today and into the future.

Paul Bucalo

Bucalo joined Dollar General in 2022 with 20 years of experience driving technology strategy, digital analytics, and customer acquisition technology. He leads a team devoted to business-led, technology transformation to drive growth and innovation. This includes driving new capabilities across owned and paid channels, ad tech, identity resolution and measurement. 

Prior to Dollar General, Bucalo served as director of group product management for Walmart marketing technology, where his team launched an organizational shift to agile marketing and launched a new, dynamic personalized marketing experience. Prior to that, he worked as a consultant, in startups and for the media industry. 

Dollar General in the news:

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