Dooney & Bourke Drives Digital Customer Strategy

American designer of fashion handbags and accessories, Dooney & Bourke migrated its digital commerce operations from an on-premise solution to Demandware Commerce. The new site – – provides consumers with an enhanced online shopping experience, serving more than 40 countries in North America, Europe and Asia Pacific.
The retailer designs fashion accessories for men and women, including handbags, travel totes, small leather goods, watches and jewelry – operating more than 25 retail and outlet stores in the U.S. and 150 boutiques internationally. With Demandware, the retailer is able to provide a consistent digital shopping experience leveraging Demandware's responsive web design capabilities.
"Our online presence often serves as the first touchpoint with our brand, so we needed a solution that would enable us to provide a rich and consistent customer shopping experience," says David Burbine, director of e-commerce, Dooney & Bourke. "Demandware's flexible and scalable cloud platform supports our growth, enabling us to deliver a sophisticated customer shopping experience and expand our digital commerce operations."
Dooney & Bourke's new e-commerce site provides detailed information on each of its product collections, including videos, lifestyle imagery and a shoppable lookbook. In addition, the retailer provides advanced navigation options, allowing customers to shop by style, material, collection or specialty shop. The new site also leverages dynamic search functionalities to help customers quickly and easily find products.
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