Dress The Population Launches Rental Service

For a fraction of the retail price, customers can now rent items from Dress The Population's evening and bridal collections.

Dress The Population has launched a new the BORROW feature, powered by CaaStle, enabling customers to rent pieces directly from www.dressthepopulation.com for a 10-day rental period with the option to purchase at a discount at any time. At the end of the prepaid rental period, customers can choose to return their items, with shipping and eco-friendly dry cleaning included, or extend their rental period for a daily fee. If daily fees are equivalent to the discounted purchase price, customers will own the item at no penalty.

"Dress the Population is thrilled to launch 'Borrow,' which allows consumers to rent dresses from a small curated assortment on our website," said Adam Schoenbaum, CEO, Dress The Population. "We believe the 'Borrow' feature is going to extend access to our aspirational customers and allow more flexibility to our loyal returning customers."

Instead of buying dresses for events that will only be worn once, Dress the Population's Borrow service makes it more affordable to pick the perfect outfit for a special occasion and the flexibility to wear something unique every time. Customers can select a style in their size, and if it is available to BORROW the button will appear. Availabilities will change as styles are returned.

"By partnering with Dress The Population, we're making available and affordable the perfect outfit for every special occasion without the guilt of wearing it only once," said Jessica Dvorett, SVP Head of Growth, CaaStle. "As more women are attending in-person celebrations again, it's the perfect time to offer Dress The Population customers the ultimate flexibility when it comes to rental."

B2B rental technology platform CaaStle powers clothing rental for brands including Vince, Rebecca Minkoff, L.K. Bennett, Banana Republic, and Express.