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04/15/2020

DSW Partners With Supermarket Chain Hy-Vee

Jamie Grill-Goodman
Senior Editor
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DSW Designer Shoe Warehouse parent Designer Brands Inc. is partnering with supermarket chain Hy-Vee to offer customers DSW's digital experience via Hy-Vee.com.

The partnership will launch initially with an online experience. DSW and Hy-Vee are developing buy-online and pickup in-store (BOPIS) capabilities, and the deal will roll out several DSW Designer Shoe Warehouse shop-in-shops in Hy-Vee stores over time.

Prior to the rollout of shop-in-shop locations, the companies will launch a pilot of top-selling family footwear in a pallet format in more than 120 Hy-Vee stores.

"We are excited to be growing in new categories and delivering DSW's mission of inspiring self-expression to Hy-Vee customers," said Designer Brands' CEO Roger Rawlins. "Our commercial team has positioned itself as the plug-and-play solution to grow in the footwear category. We're looking forward to working with our incredible partner, Hy-Vee, to offer an amazing assortment of quality footwear for the whole family at a great value."  

Hy-Vee's partnership with Designer Brands provides another way to bring convenience to customers throughout its eight-state Midwestern region.

"Quality footwear and accessories will always serve as a top need for the American consumer, which is why we've made these solutions available to our shoppers," said Randy Edeker, Hy-Vee's chairman, CEO and president. "Hy-Vee's goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format, and we're proud to partner with a company that shares the same vision."

Hy-Vee Offers Free Full-Service Fueling

In addition, Hy-Vee will be offering free full-service fueling at its more than 165 convenience stores, including its Hy-Vee Fast & Fresh stores.

The service will be offered at select fuel pumps from at least 7 a.m. to 7 p.m., seven days a week. Upon arrival, customers who wish to use the service can select the pump’s “Fuel Help” button or call a designated phone number found on signs at each pump. Food and items from the convenience store can also be ordered and delivered to customer vehicles using the service.

Once notified, employees will meet customers at their vehicle and process their transaction and fuel order without the customer having to leave their vehicle. Full-service fueling can be paid with cash or credit card. As an added safety measure, employees will be wearing gloves for every customer interaction.