Duane Reade Adds Photo Publishing Software

Duane Reade plans to install HP Retail Publishing Solutions throughout its stores. Following a successful 2008 pilot program in key stores, Duane Reade plans to add HP Photo Center solutions in more than 200 locations in the greater New York City area. The Duane Reade pilot stores achieved up to 50 percent year-over-year improvement versus the chain-wide average in the in-store photo category.

HP Photo Center solutions will enable Duane Reade customers to conveniently order vibrant, lab-quality photos and create a variety of photo products such as photo books, calendars, greeting cards and posters - all while they shop for everyday items to make their lives easier.

"Our brand is all about New York living made easy," said Joe Magnacca, chief merchandising officer, Duane Reade. "Making this level of quality digital photofinishing convenient through HP kiosks and full-service counters across 200 of our stores is one more way we can be relevant and helpful to our customers on a daily basis. We're very happy when we can partner with the best to make life easier for New Yorkers."

Under the agreement, Duane Reade is installing a customized mix of HP Retail Publishing Solutions across its stores. In middle- to high-volume stores, the HP Photo Center provides front and back of counter operations to allow customers to order instant 4 x 6-inch and 5 x 7-inch prints, 8 x 10-inch enlargements, and creative products such as photo books, calendars, greeting cards, posters and 100-year archive DVDs.

In non-photo lab stores, Duane Reade can use the HP Photosmart Express instant-print kiosk - a standalone, self-serve solution designed to produce 4 x 6-inch prints and photo CDs.
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