Traffic and navigation app Waze is allowing drivers to purchase coffee and other items from Dunkin' Donuts for pickup along their travels. The free, real-time crowdsourced app has made Dunkin’ Donuts its first partner for Waze’s new feature, “Order Ahead,” which lets users save time in line by submitting orders in the Dunkin’ Donuts Mobile App.
With the Order Ahead feature, DD Perks members, before beginning their trip, use Waze to pinpoint the nearest Dunkin' Donuts restaurant and tap a single button to launch On-the-Go Ordering within the Dunkin’ Mobile App. To utilize Waze’s new Order Ahead feature, Dunkin’ Donuts guests must update their Dunkin’ Mobile App for their for iPhone, iPod touch and Android smartphones.
“We are proud to be the first brand to integrate with Waze to enhance the mobile experience and offer our DD Perks members with faster, more convenient ways for ordering ahead,” said Scott Hudler, Chief Digital Officer at Dunkin' Brands. “Loyalty is the main focus for all that we do at Dunkin’ Donuts. Leveraging the best technologies and partnering with leading brands like Waze helps our brand continue to stand apart for valuing our loyal guests and providing them with exciting and innovative new ways to purchase Dunkin’ Donuts food and beverages as quickly and seamlessly as possible.”
Dunkin’ Donuts has been a long-standing partner with Waze since first mapping all of its restaurant locations through the app in 2012. In 2016, Dunkin’ Donuts became the first company to utilize the Favorite Brand Campaign that invites Wazers to “favorite” the brand through native-style ad units with the tap of a button.
The DD Perks Rewards Program rewards customers with points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations. With DD Perks, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled DD Card, either plastic or via the Dunkin’ Mobile App. Once a member accrues 200 points, they receives a coupon for a free beverage of their choice.