The ways and places retailers serve customers and improve operational efficiency have changed a great deal recently. Whether it’s a long-term location, a seasonal pop-up shop, or a self-serve kiosk, dependable connectivity is a necessity.
The idea of the customer experience is not new, but today’s data-driven world has put more control in consumers’ hands with heightened expectations. As such, personalization is a critical foundation for retail success and brand image.
Managing shrink in the modern world is harder for retailers than ever before. While smart devices and technologies are available to make shoppers’ lives easier, those same technologies are also available to criminals, making shoplifting easier.