Tommy Hilfiger has built a fully interactive brand experience with cutting-edge solutions including a shoppable live stream, image recognition and conversational commerce. Learn how this next-gen tech helps Tommy bring its unique experience to the masses.
As brands start investing in best-of-breed e-commerce strategies, they’ll find themselves in a strategic position to boost customer experience, and ultimately their bottom line. But before customer demands are fully met, e-commerce teams should keep the following four tips in mind.
Customers have countless shopping options and only those retailers that are able to build meaningful relationships with consumers will enjoy long-term success. This annual ranking reveals which retailers are best at connecting with fickle consumers.
While slight increases in online load times during extremely high traffic periods can be forgiven, significant drops in performance will frustrate shoppers and chase them away. See who joined Macy’s and J. Crew on this dubious list, as well as which retailers performed best during the holiday.
Wondering how beauty retailer Ulta prompted so many customers to shop online? Uncover what investments and changes it made to see Ulta.com sales up 62.9% and mobile traffic spike 92% in its third quarter.
While 2017 trends will continue into the new year, many new challenges are predicted to arise. To stay competitive, it is important for grocery retailers to adapt to these five expected trends for 2018.
While Target saw decent third quarter results, the retailer issued an underwhelming forecast for its holiday quarter. However, it has made headway on speeding up fulfillment options and ship from store capabilities. Learn what Target did to prepare for the Holiday quarter.
Online sales within the fashion industry are driven by consumers who expect the right thing, for the right price and at the right time. This naturally comes with its own challenges around size, fit and style preference.
After pulling back on its holiday hiring in anticipation of weaker sales this year, Macy’s has decided to hire another 7,000 associates. While technical difficulties plagued its Black Friday performance, the retailer’s positive results necessitates increased holiday staffing.