E-Commerce

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

By being transparent about costs, offering flexible payment and checkout options, and improving website usability, online retailers can tackle the cart abandonment problem and set themselves up for success in an increasingly competitive e-commerce environment.

Walmart took the top position again this year, but Amazon is quickly closing the gap and looks poised to overtake the retail giant. See who joined these two heavy hitters on the list of retail’s most successful.

Learn how Boscov’s plans to implement key e-commerce elements and unify personalization and order management operations strategically over time.

As retailers continue to navigate the challenges brought on by the COVID-19 pandemic, tightly integrated digital and non-digital strategies will enable them to win within a highly competitive market and future-proof their businesses. 

The pace of change, technological complexity and the monetary stakes of bugs in production mean rigorous testing is absolutely essential in e-commerce.

Retailers, consumer goods and logistics industries are on the path to recovery after the upheaval caused by Covid-19. But companies will have to conquer a new set of challenges in the “new normal” in order to survive and succeed.

Digital-first retail will take center-stage in 2021. By outsourcing e-commerce operations, brands and retailers can quickly get operations up to speed so they can survive and thrive in the digital age.

Consumers expect brands to understand their unique lives and needs and respond with customized solutions. If the experience they encounter on their journey is poor, or if they can’t find the brand they are looking for, they won’t hesitate to switch brands.

The sense of urgency around a cohesive cross-platform strategy is real, and it’s critical for business leaders to ensure e-commerce is properly resourced internally.

People may be venturing outdoors, but Lululemon remains extremely bullish about its acquisition of at-home fitness platform MIRROR.

What shifts are here to stay in 2021? What follows is a breakdown of top e-commerce customer experience trends set to become an integral part of the new normal.