e-Commerce: More than just an e-Store

Internet retailing is expected to outpace all store-based formats, as most retailers will either enter or expand in the internet retailing channel. By the end of 2010, non-store sales will account for nearly 7% of global retailing. Virtual retailers are coming under pressure from store-based retailers, as they harness the benefits of multi-channel retail, such as collect-in-store options, driving sales and improving the customer's experience. Download this white paper to learn why it's not enough for retailers to be multi-channel capable, but seamlessly cross channel as well.