Eataly Adding Same-Day Delivery in Four U.S. Cities
Italian retail and dining experience company Eataly will offer same-day delivery of food to consumers living in and around four American cities where the Italian market currently operates.
Founded in 2007, Eataly operates 39 Italian markets in 11 countries around the world. Eataly locations offer an expansive marketplace, restaurant and even cooking classes. Now the retailer will be offering products for delivery from Eataly's NYC Downtown location as well as its Boston, Chicago and Los Angeles markets, through a partnership with Mercato, an online grocery eCommerce platform for independently owned grocery and specialty food stores.
"We are happy to partner up with Mercato and make all of our high-quality grocery products available to a wider customer base," comments Raffaele Piarulli, executive VP of Eataly North America. "During the pandemic, we have seen our grocery customer base expand. Also, thanks to the delivery business, we are thrilled to see that the interest for high quality Italian and local ingredients is ever growing!"
Mercato has been actively onboarding grocers during the COVID-19 crisis. The company, which equips independent grocers with a clean and seamless online ordering and delivery function, has added over 400 specialty food stores, grocery stores and market halls to its platform in 2020. Some of Mercato's recent platform updates, such as enabling merchants to fulfill alcohol orders, as well as significant updates to the merchant shopper app, will enhance Eataly's ability to efficiently fulfill orders within its locations and increase digital sales of fine wines and other alcoholic beverages.