ECRM Acquires Retail Technology Company RangeMe
Efficient Collaborative Retail Marketing (ECRM®) has acquired RangeMe, the online platform that streamlines new product discovery between suppliers and retailers. RangeMe brings online scalability that will complement the significant foundation ECRM has developed over the past two decades in assisting retail buyers with discovering new products and boosting the effectiveness of category planning.
San Francisco-based RangeMe is changing the way retailers and product suppliers do business by giving buyers an efficient way to discover innovative new products and manage the inbound product submission process. For suppliers, they are given increased control over the marketing of their products and greater access to retail buyers. In the past year alone, RangeMe has grown to nearly 65,000 suppliers and more than 210,000 active products across all categories.
"Technology has always been a crucial component of our business, but this acquisition will accelerate and strengthen our ability to help buyers and sellers work through the category planning process as the most complete solution in the retail industry," said Greg Farrar, CEO of ECRM. "By incorporating RangeMe's digital product discovery solution into ECRM's processes and services, we can be the true extension of the buyer's sourcing and category planning efforts."