Eddie Bauer Opens Whistler Flagship

Eddie Bauer is opening a new store location in the heart of Whistler Village, British Columbia. With the diverse range of outdoor adventure to take advantage of in the greater Whistler Blackcomb area, the store will serve as a resource for outfitting these activities.

"Whistler receives over two million visitors each year who embrace a variety of outdoor adventures from skiing and hiking to biking and fishing," says Mike Egeck, CEO for Eddie Bauer. "Given the diverse terrain and climate, there is a great need for premium outdoor products that inspire and enable all of these adventures."

Located at 4314 Main Street, the new 2,537-square-foot store will offer premium outdoor products curated for each season. At opening, the store will showcase award-winning outerwear from First Ascent, including a full assortment of the ski collection, as well as the latest in men's and women's sportswear and Eddie Bauer footwear. Once spring arrives, customers will discover Travex travel and trekking styles as well as the newly-launched active line, Motion.

To celebrate the grand opening, Eddie Bauer hosted an aprÈs ski event, which was open to the public, on Jan. 29. Guests had the opportunity to meet world-renowned Eddie Bauer First Ascent Ski Athlete Wyatt Caldwell, while enjoying beverages and snacks, music and giveaways. The celebration will continue every Thursday evening through February from 4:00 to 6:00 pm.

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