EKN Benchmark Study: Navigating the Intersection Between Marketing and IT

The Marketing department’s increasing influence in the retail enterprise is a well-documented trend.  As the rush continues to keep up with consumer expectations, the marketing department has turned to technology more than ever before.  In EKN’s latest benchmark study, Navigating the Intersection Between IT and Marketing, readers can benchmark their IT/Marketing alignment with the industry, discover the impact new channels are having on technology decision making, and learn specific strategies on how to align the enterprise to meet customer needs.