EKN: High-Impact Consumer Path-to-Purchase Strategies in Apparel Retail

Location awareness and messaging along a consumer’s path to purchase can make a big impact for Apparel retailers in building loyalty and margins but more than 60% of apparel & accessories retailers do not currently integrate data from customer analytics to execute the myriad customer touchpoints and as a result are not able to gain relevant insights about their customers. Download this new EKN Research report to gain insights into business challenges, capabilities and technology enablers that support location awareness and messaging at a product and customer-level in apparel & accessories retail.