Whitepaper default image

EKN: Industry Point of View: Leading the One-Retail Merchandising Evolution Through Context Driven Promotions and Pricing

With consumers increasingly ena¬bled by personal technology and driven by value consciousness, their shopping habits and preferences have changed dramatically. In response, a Utopian vision of a consistent, seamlessly integrated and customer-centric retailer has emerged. The merchandising function is symptomatic of the larger transformational challenge facing retailers. In order to truly achieve the vision of a single, unified retail experience delivered to customers across all channels, the art and science of merchandising requires a new focus and new capabilities. Retailers will need to evolve the merchandising function to be integrated - across the merchandising process chain, the enterprise and channels. In this Point of View, we illustrate why and how the merchandising function needs to transform from a traditional, product-centric retailing environment to one that is integrated and focused on the customer, as well as how context driven promotions and pricing can lead the one retail merchandising evolution.
This ad will auto-close in 10 seconds