EKN Research Bolsters Team With Former Aberdeen Analyst

EKN Research announced that Sahir Anand, former retail practice leader at Aberdeen Research, has joined the research firm as vice president of research and principal analyst. Sahir brings more than 14 years of experience in retail sales, service and marketing operations, as well as market research and consulting in retail, consumer goods, hospitality and banking/financial services.

Prior to joining the EKN team, Sahir served as VP of global corporate marketing and strategy at Trace One. In that role, he was responsible for the company’s global strategy, messaging, and market readiness delivery in the retail and consumer packaged goods industry, working with retailers including Walgreen’s, Wal-Mart and Safeway.

Sahir has also served as VP/principal analyst and retail group director for Aberdeen Research. During his six-year tenure at Aberdeen, Sahir was responsible for expanding the firm’s retail and consumer goods practice with a focus on disruptive consumer-centricity strategies and technologies, and provided insights and consulting to Fortune 1000 retailers, brands and solutions vendors.

"In the era of new age digital retail and consumer goods economy, there is an impending need to unravel dynamic local and global growth, product expansion, consumer pains and the eternal role played by business-enabling technology solutions,” said Anand.

“Since 1985, Edgell has been the retail and consumer industry's leading voice for news and analysis, strategic content, data intelligence, summits and executive network groups," he continued. "I am proud to be inducted into EKN to fulfill a role that enables industry-leading and disruptive market research, strategic content, data intelligence and analyst services for retail and consumer goods companies and solution providers."

“The retail industry is constantly changing and adapting to meet the wants and needs of the consumer, and as we enter a new year, retailers must continue to pay attention to industry trends to win the loyalty of the 2014 shopper,” said Gerry Ryerson, president and owner, Edgell Communications.  “At EKN, our goal is to provide leading market research for retail industry executives, and we are thrilled that Sahir has joined the team to help lead those efforts.

"With his deep understanding and experience in retail market research and consulting, I am confident that Sahir, along with the rest of the EKN research and executive teams, will help us provide ground-breaking market research to retailers and their peers,” Ryerson concluded.
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