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EKN Research: Changing the Retail Labor Model for a New Retail Environment

The existing labor model in retail is being turned on its head. The rapidly changing retail environment & ever increasing customer expectations for more knowledgeable sales associates and a better shopping experience are putting added pressure on both retailers and manufacturers to improve the customer experience. Companies are forced to re-evaluate how to increase the efficiency of their field or store labor. This Point of View illustrates the biggest retail store labor need areas, how those needs can best be met, and how outsourcing can play a role in meeting them.
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