EKN Research: High-Impact Consumer Path-to-Purchase Strategies in Apparel Retail

The biggest proverbial “sin” a retailer can commit is not understanding customers behavior or not engaging with them. 6 in 10 apparel & accessories retailers do not currently integrate data from customer analytics to execute the myriad customer touchpoints and as a result are not able to gain relevant insights about their customers. Download this industry impact document to gain insights into business challenges, capabilities and technology enablers that support location awareness and messaging at a product and customer-level in apparel & accessories retail.