EKN Research: Plugging Out-of-Stock Gaps in Consumer Goods

Despite years of research to root out inventory problems, out-of-stock in the distribution centers and sales channels is still costing the consumer goods industry billions of dollars. While some of the causes are self-inflicted, others are out of control of the consumer brands. This sets a huge challenge for the brand to figure out agile strategies to plug the varied gaps in the sales and distribution channel so as to minimize loss owing to such out-of-stocks. The primer reviews and provides some fresh ideas to contain out-of-stock challenges that consumer brands continue to face.